Celebrity Cruises invites visitors to participate in the design of its newest vessel, the Celebrity Xcel, as part of its “Dream Makers” campaign.
Participants can affect aspects such as meals, entertainment, and décor through online surveys and events, giving the cruise experience a distinctively personalized touch.
With its ground-breaking “Dream Makers” program, Celebrity Cruises is allowing guests to contribute to the design of its newest vessel, the Celebrity Xcel.
Beginning in November 2025, Xcel, the fifth vessel in the line’s highly regarded Edge Series, will provide seven-night excursions from Fort Lauderdale that include stops in Mexico, the Bahamas, and the Dominican Republic.
The program gives passengers a direct say in the ship’s entertainment, dining options, interior design, and other aspects. Participants will customize the event to their tastes, from choosing the meal to influencing the table settings and costumes.
“We want to make sure our guests love our products and experiences, so involving them in the process to perfect Celebrity Xcel was a great way to achieve this,” said Michael Scheiner, chief marketing and product officer for Celebrity Cruises.
The program begins on February 8 and is open to citizens 21 years of age and older who live in the United States, Canada (excluding Quebec), the United Kingdom, Australia, and New Zealand. Both in-person events and online surveys are open to guests, and registration is free.
Celebrity Cruises’ dedication to creativity and client delight is reflected in this engaging strategy. With the Celebrity Xcel launch, visitors will not only find their happy place, but also contribute to its creation.
To participate in this innovative project and influence the direction of cruise travel, interested passengers can register online.
