Starbucks and Peanuts have partnered to launch an exclusive collaboration that honors kindness, community, and coffee. The partnership introduces “Joe Kind Snoopy,” a new character of the iconic Peanuts character, Snoopy, designed exclusively for this campaign. The collaboration includes a series of limited-edition merchandise, drinks, and community activities, all aimed at inspiring and encouraging acts of goodwill.
Global Launch and Availability
Starting March 25, Starbucks locations in over 80% of its global markets will offer the Peanuts-themed collection. With this massive rollout, customers from all over the world will be able to share in the joy and love that this partnership intends to bring. The move fits with Starbucks’ annual Global Month of Good, a 15-year tradition during which partners (employees) spend time volunteering and doing community service. Throughout this time, for each hour partners spend volunteering alongside qualified non-profits working on hunger relief, food waste reduction, or food rescue, Starbucks will give 100 meals to local recipients through The Global FoodBanking Network®.
Meet Joe Kind Snoopy
Joe Kind Snoopy embodies the spirit of kindness and community, values shared by both Starbucks and Peanuts. Featured on a variety of exclusive merchandise and digital content, Joe Kind Snoopy serves as a gentle reminder of the positive impact small, thoughtful acts can have on people and communities.
Exclusive Merchandise Collection
The partnership offers an exciting range of merchandise blending Peanuts’ retro charm with Starbucks’ classic style. The collection includes reusable cups, tote bags, keychains, and Starbucks Cards, all featuring Joe Kind Snoopy and his Peanuts pals. In select markets, including Japan, limited-edition items like the Peanuts Cold Cup Tumbler and Peanuts Stacking Mug are available, combining the nostalgic Peanuts aesthetic with Starbucks’ signature design.
Specialty Food and Beverages
In addition to the exclusive merchandise, Starbucks has developed a series of Peanuts-inspired beverages and treats:
- Joe Kind Snoopy Oatmilk Chocolate and Cream Frappuccino: A delicious blend of vanilla syrup, chocolate chips, and chocolate-caramel sauce, topped with whipped cream and a Joe Kind Snoopy chocolate topper.
- Joe Kind Snoopy Oatmilk Chocolate and Caramel Latte: Espresso combined with chocolate and caramel sauces, oat milk, and whipped cream, finished with the signature Joe Kind Snoopy chocolate topper.
In select locations, such as Japan, special treats like Joe Kind Snoopy American Waffles and Joe Kind Snoopy Sugar Doughnuts are available for dine-in customers.
Community Involvement and Acts of Kindness
Beyond products, this partnership emphasizes community involvement and kindness. Starbucks locations worldwide will host pop-up experiences encouraging customers to participate in acts of kindness. In markets like China, 3D Peanuts characters and comic books will further enhance the experience, promoting unity and goodwill.
The Heart of the Collaboration
Through Joe Kind Snoopy, Starbucks and Peanuts inspire customers to spread kindness and positivity, one cup at a time. This campaign reminds us of the simple, everyday actions that can make a lasting difference in communities around the world.
