Following the U.S. government’s recent implementation of a 25% tariff on foreign automobiles, Ferrari is planning to raise prices on certain models it sells in the United States by as much as 10%. This price hike will help to partly mitigate the economic effect of the new tariffs on the luxury carmaker.
The price hike will be effective on cars imported as of April 2, 2025. The Purosangue SUV, the 12Cilindri, and the rare F80 model will be hit by these price hikes. To illustrate, the Purosangue, previously priced at an estimated $430,000, will have around $43,000 added on, while the F80 base price of more than $3.5 million will go up by more than $350,000. Orders received before April 2 and models like the 296, SF90, and Roma will not be impacted by this price increase.
Ferrari remains dedicated to its 2025 financial objectives of at least a 29% EBIT margin and at least a 38.3% EBITDA margin, albeit with a possible 50 basis point reduction in profitability margins from the tariffs.
The American market is important for Ferrari, and it generates around 40% of its international sales. The imposition of these tariffs is part of a larger plan by the American administration to shield local producers. Industry experts say that these tariffs would increase prices of all vehicles, with imported cars likely to rise by an average of $12,500.
Though Ferrari’s price hikes seek to counter the effects of the tariffs, the high-end automaker believes the exclusivity and appeal of its cars will support strong demand levels regardless of the higher prices. The move indicates Ferrari’s confidence in its brand and customer loyalty despite shifting trade policies.
