Nintendo has announced another blockbuster success: the Nintendo Switch 2 became the company’s fastest-selling console ever, with over 3.5 million units sold worldwide in its first four days, breaking all previous Nintendo hardware records.
Demand Surges at Launch
Debuting on June 5, 2025, the Switch 2 sold an astonishing 3.5 million units, making it Nintendo’s strongest first four days ever, outpacing original Switch, Wii U, and GameCube launches.
Retailers saw massive enthusiasm: fans queued in cities like Tokyo, New York, Paris, and London, with some stores overwhelmed by demand. In Japan alone, 2.2 million consumers entered lotteries for the limited pre-order slots.
What’s New With Nintendo Switch 2?
Nintendo has supercharged this console with:
- A bigger, clearer 7.9-inch screen, supporting 1080p in handheld mode and up to 4K when docked
- A custom Nvidia “Drake” Tegra chip for faster processing and superior graphics
- Magnetic Joy-Con 2 controllers featuring new mouse-like functions
- A GameChat feature enabling in-game voice and video calls
- The launch title Mario Kart World, allows up to 24 racers in global circuits
Market Forecast and Outlook
Nintendo expects to ship15 million units by March 2026, though analysts believe actual sales could hit 17–20 million. With a huge base of 152 million original Switch users, the company is well-positioned to match or surpass its predecessor’s lifetime numbers.
Stocks and Strategic Positioning
Fueled by pre-order frenzy and launch hype, Nintendo’s stock has jumped over 30% year-to-date, hitting record highs. Despite a higher launch price of $449–499, early demand surged, reflecting strong consumer interest.
Analysts say the Switch 2 shows Nintendo’s strategic evolution, a larger screen, better connectivity, and tighter integration with beloved franchises, all helping it outpace Sony and Microsoft in console momentum.
With 3.5 million units sold in four days, an overwhelming launch response, and a feature-rich design, the Switch 2 is off to a sensational start. Nintendo’s latest console is on track to become one of the most successful gaming launches of the decade.
