At MWC 2025, Samsung launches innovative AI solutions in the Galaxy S25 range, tailored health insights, intelligent home experiences with SmartThings, and innovative network solutions, revealing a full vision for a smart future.
During the Mobile World Congress (MWC) 2025 in Barcelona, Samsung Electronics announced a lineup of AI technologies that are set to elevate user experiences in numerous fields. Samsung’s newest breakthroughs range from mobile phones to healthcare solutions, smart home connectivity, and network architectures, echoing Samsung’s efforts towards a well-integrated ecosystem.
Galaxy S25 Series: Redefining Mobile AI
At the center of Samsung’s showcase was the Galaxy S25 line, including the Galaxy S25 and the super-thin Galaxy S25 Edge. The phones bring Galaxy AI, a smart assistant that provides personalized daily summaries, such as weather forecasts, energy ratings, and customized suggestions. Users can engage naturally with the AI, using features such as Circle to Search, which enables instant information gathering by simply tracing an object in a photo or video. The AI also improves content creation with features like Audio Eraser to enhance video audio quality and Auto Trim to create highlight reels.
Health Solutions: Personalized Wellness Insights
Samsung’s Health Solution area demonstrated AI-driven capabilities for transforming personal well-being. Galaxy S25’s Now Brief gives users an Energy Score, sleep tracking, and environmental ratings, providing thorough insight into their well-being. Such personalized management highlights Samsung’s commitment to making AI an integral part of managing daily health.
Smart Home Integration: Greater Interconnectedness with SmartThings
At the Home Solution area, Samsung showcased innovation in smart home experiences via SmartThings and Knox Matrix. Galaxy Tab S10’s 3D Map View enables visualization and control of connected devices through an interactive home floor plan. AI features include automated routines, elderly fall detection alerts, and precise energy usage reports, supporting effective and secure home management.
Network Innovations: AI-Optimized Connectivity
Samsung launched its AI-optimized network solutions, such as the CognitiV Network Operations Suite (NOS), that automates network lifecycle management from planning to optimization. The AI Energy Saving Manager monitors traffic patterns to ensure network quality while cutting energy usage by up to 35%, highlighting Samsung’s focus on sustainable and efficient network operation.
Project Moohan: The Future of Extended Reality
Visitors also got the chance to try Project Moohan, Samsung’s first Android extended reality (XR) headset. The headset combines multimodal AI technology to provide natural, conversation-like interactions, a major leap toward immersive and context-aware user experiences.
Expanding AI Accessibility: The New Galaxy A Series
Samsung reinforced its pledge to making AI accessible with the launch of the new Galaxy A series, such as the Galaxy A56 5G, A36 5G, and A26 5G models. The smartphones come with Awesome Intelligence, which makes AI features such as Circle to Search and AI-powered camera capabilities accessible to more people, democratizing cutting-edge technology for mass consumers.
By implementing such innovations, Samsung continues to drive AI incorporation within its portfolio, bringing advanced experiences in mobile innovation, healthcare management, home connectedness, and network performance.