Samsung, Google, and Qualcomm are preparing to launch a mixed reality (MR) headset in 2025 to challenge Apple’s Vision Pro. The headset, internally dubbed “Project Moohan,” will run on Google’s new Android XR platform, marking Samsung’s strategic entry into the growing MR market.
Strategic Collaboration and Technological Advancements
The new headset will operate on Android XR, Google’s extended reality operating system designed for seamless integration with immersive technologies. It will also leverage Qualcomm’s Snapdragon XR2+ Gen 2 processor, expected to deliver high-resolution visuals, precise motion tracking, and an enhanced user experience.
Design and Functionality Insights
Leaked prototypes suggest Project Moohan will feature multiple front-facing cameras for accurate movement tracking and seamless transitions between virtual and augmented reality. Samsung is likely to incorporate its micro-OLED display technology, ensuring high contrast, vibrant colors, and sharp visuals for an immersive experience.
Market Positioning and Competitive Pricing
Samsung aims to offer a more affordable alternative to Apple’s $3,500 Vision Pro, making mixed reality technology more accessible to a broader audience. By leveraging its partnerships and technological innovations, Samsung seeks to drive mainstream adoption of MR devices while maintaining high performance at a lower cost.
Potential Impact on the MR Market
Samsung’s entry into the MR space is expected to intensify competition among tech giants, accelerating innovation and driving down costs. As Samsung finalizes Project Moohan, the tech industry eagerly awaits further details on its features, pricing, and release date.
